MINI OF EL PASO
EL PASO, TEXAS
There is a reinvigorated enthusiasm worldwide for the colorful, trendy, classic MINI Cooper that brought the need for a new dealership to El Paso. In 2008, Fan Studio Architect was commissioned to lead the design for the business development presentation as well as facility renovation for the overall effort to secure the new MINI franchise for El Paso. The design concept successfully conveyed the image of MINI: fresh, young, individual and sportive. The choice of colors and a modern interior feel accentuate the new look for a young and hip target market.
The photo-realistic renderings of the reviewed by MINI national corporate administrators were well received and met the vision of the progressive design intent which is the image that MINI corporate wanted to project to the public.